Grow your LinkedIn profile

Unlocking LinkedIn Success: A Dive into Essential Tools and Their Pros and Cons

In the fast-paced world of professional networking, leveraging the right tools is crucial for maximizing your impact on platforms like LinkedIn. Let’s explore three powerful tools – Sales Navigator, Lempod, and Famelab – each designed to enhance your LinkedIn strategy, along with their respective pros and cons.

1. Sales Navigator

Pros:
Advanced Search Filters

Sales Navigator provides robust search filters, allowing you to narrow down your target audience based on specific criteria.

Lead Recommendations

The tool suggests potential leads based on your preferences, streamlining the prospecting process.

Real-time Updates

Stay informed about your leads with real-time notifications, ensuring you never miss a crucial update.

Cons:
Cost

Sales Navigator has a subscription fee, making it more suitable for businesses with a dedicated budget.

Learning Curve

The extensive features may have a big learning curve for new users.

Manual Work

You have to follow up your leads manually, they do not offer an overview of who you already reached out to.

2. LemPod

Pros:
Pod Collaboration

Lempod facilitates pod collaboration, enabling users to join engagement pods, or groups, for increased visibility on your LinkedIn posts.

Automation

Automate your engagement strategy by scheduling likes and comments, saving time while maintaining consistency.

Community Building

Connect with like-minded professionals, fostering a sense of community within your niche.

Cons
Dependency on Pod Activity

The effectiveness of Lempod relies on the engagement level within your pods aka groups. Inactive pods may limit the tool’s impact.

Platform Changes

Given LinkedIn’s evolving algorithms, some features of Lempod may be subject to periodic adjustments.

3. Automation Tools like Famelab

Pros:
Full funnel follow-up automation

Their sales-minded follow-up possibilities will make sure all leads are contacted without being spammy. Their free community helps you to become more visible on LinkedIn.

Work as a team

A multi-channel approach allows you to combine marketing and sales efforts.

As Efficient As Possible

With their new AI possibilities, you don’t have to worry about picking the follow-up template yourself.

Cons:
Learning Curve

Famelab’s comprehensive tool may require some time to navigate and fully understand, however, they offer a kick-off to make sure you are all set.

Subscription Cost

Similar to Sales Navigator, Famelab may involve a subscription cost for access to premium features.

In conclusion,

combining the strengths of Sales Navigator, Lempod, and Famelab can supercharge your LinkedIn strategy. However, it’s crucial to assess your specific needs, budget, and preferences when selecting the right tools for your professional journey.

What to write about on LinkedIn?

I’m going to be honest with you, even as a marketer I sometimes have trouble creating new content. I want to be genuine, original and interesting but it also needs to be short and preferably a video. I hear you thinking, ‘you can hire a copywriter for that right?’. But what if you put all your budget into advertising? Once they are on your page, you want to show them some valuable content right?

Therefore I’ll share some tips and tricks on how to elevate your posting skills on LinkedIn.

What to write on social media?

The way you frame your message is very important. Let me share two examples:

1. ‘Protect your phone, get a phone case from -company X-!’
2. Did you know 50% of the people without a high-quality phone case have to buy a new phone within a year after purchasing their previous one?!’ 

See the difference? The first message goes straight to the solution. However, the second one creates the need for a solution. Which one do you think is more powerful?

In my current job, I see more engagement in posts that start a discussion or make the reader aware of a problem they face. People like to make their own decisions instead of being told what to do, therefore I suggest avoiding posting about your solution, but rather about the problem you are solving. 

DIY

I have a revelation for you: You don’t have to write everything yourself!
Articles you read yourself can also be relevant for your potential clients. Think of news articles, statistics or research papers. It can all serve as content for your next social media post! 

Where to post it?

Social Media Today showed that a post shared on a personal page, compared to a brand page, gets 8 times more engagement! 

Posts from a company page are important for branding and creating familiarity around your logo. However, they are a bit anonymous and a bit ‘cold’.
Posts from personal accounts create a more personal bond with the reader, because of your profile picture and name that show up next to it.
By posting often, people in your network see your name and picture passing by often. That’s how people slowly start to get to know you. This creates familiarity and trust.
Business relationships are based on a personal connection, therefore it’s important to also post on your personal page! For branding purposes, re-share your personal posts on your company channel. 

How to get engagement?

The initial popularity of your message decides its success in the future. Therefore it’s best to get likes as fast as possible. 

One way you can do this is by sharing your post with colleagues or other people that are happy to help you. Create a chat group for example, where everyone can share their message so that others can like that post.
Nowadays there are also a lot of automated possibilities. Some tools allow you to connect your colleagues to your account so they automatically like your posts.

But liking is not enough. Comments are the real key to popularity. Once you get a few comments, you can initiate a conversation about the topic of your post. This form of lead generation is often forgotten but super powerful. It allows you to inform leads in a very casual manner, once you call them they have the feeling they already know you! 

Be the first to leave a comment after you posted. For example, share an additional link or extra info. To increase the initial amount of comments, you can use your support group on WhatsApp again. Also for comments, some tools offer help. The best way to use a tool for comments is to be part of a tool that has a community. 

You will receive meaningful comments from community members and in exchange, they will receive something that benefits them, such as likes or reviews. The community, therefore, brings more value to your LinkedIn network and by getting these initial comments, you can trigger a conversation about your value proposition.

In short

Try to post about the problem you are solving, share articles that interest you and try to get as much interaction on your post in the first few hours as possible. 

The LinkedIn Algorithm

Algorithms, you have probably heard about it before, but what does it exactly do?

If you post something on LinkedIn, you want it to be read by as many people as possible. Why else would you share that information? It can be a project you worked on, a marketing post of your company, or a promotion of your product.

To make your post appear on people’s timelines, LinkedIn, like other social media platforms such as Instagram and Facebook, has created an algorithm that filters popular and unpopular posts to decide which one should be viewed on top, and which one at the bottom.

When you post your article, LinkedIn scans how many likes, comments, shares, and dwell time -the amount of time spent looking at your message- your post is generating. If those numbers are high, your LinkedIn post is ranked as popular and posted high on other people’s timelines. The opposite happens if your post scores low, it will be shown at the bottom of the newsfeed.

To make sure your post is ranked high at the first test, many companies ask their employees via email to like and share the CEO’s LinkedIn post. This is time-consuming for the person that posts the article AND for his or her colleagues that all need to go to LinkedIn via email. They have better things to do!

At Famelab we want to break free from traditional communication and we believe that this process, in combination with our technology can be more efficient while including fewer people.
The Famelab tool helps you to get likes, comments, shares, and dwell-time on your LinkedIn post so that you become famous!