Signals

Overview

Signals turns what happens in your leads' lives into a reason to talk. When a lead starts a new job, has a birthday, or posts that they are hiring, raising money or looking for help, agents notice it and draft a message that fits the moment, in your voice and in the lead's language.

How it works

Moments Worth Reaching Out For

Job changes: a lead who starts a new role, spotted when their profile updates
Birthdays, a natural and personal reason to get back in touch
Lead posts about hiring, asking for help, a complaint, funding, a milestone or an event
Every signal is linked to the post or change that triggered it

A Draft Ready When the Moment Is

Agents draft a message that refers to what actually happened
Written in your tone of voice, in the lead's own language
The draft knows the lead's post and what your business does
Signal drafts land as cards in your reply deck in the mobile app

You Decide How Far It Goes

One slider per signal type, set by lead status
Choose from which stage of the conversation a signal is worth a message
A recommended setting for every signal type to start with
Quiet by default: no notification storm, just drafts waiting for you

Part of the Conversation

Signals appear in the conversation timeline, so you see the context
A Signals filter in the inbox shows every moment waiting on you
A signal can bring an archived lead back to life
Dismissed signals stay visible in the timeline, so nothing is lost

What you can do with it

Reach Out When It Lands
A congratulation on a new job gets read; a random follow-up gets ignored
Never Miss a Moment
Agents watch your network for you, every day
Relevant, Not Pushy
Every message refers to something real in the lead's life
Revive Quiet Leads
A new role or a hiring post reopens conversations that went cold
Stay in Control
Sliders per signal type decide what reaches your queue

Why it matters

The best time to message a lead is when something just changed for them. That's when they are open to a new supplier, a new idea or simply a kind word, and it's exactly the moment most salespeople miss.

Our Solution: Signals watches your leads for you, picks out the moments that matter, and drafts a message that fits each one. You review it, add your personal touch if you like, and send it while the moment is still fresh.

Signals isn't about sending more messages; it's about sending the right one at the right time, so your outreach feels like attention instead of automation.

The math, simply

37%

reply rate on 101 signal messages, in our own account (Sep 15 – Oct 27)

29%

reply rate after a post about an event, which brought the most conversations

77%

reply rate on a birthday message, mostly warm thank-yous

We tracked it in our own Famelab account. From mid-September to the end of October, 101 signal messages went out, each written by the AI and approved in the app. They got 37 replies, most within a few hours. About ten of those were open to a conversation straight away: a call, a meeting or a coffee. A typical message: "Saw your post about joining the World Tour in Rotterdam. How was it? Shall we have a quick call?" It is one account and a small sample, not a platform average, but it shows what a real reason to reach out does.